Ocean Bottle: Reusable bottles that help save the ocean

During my time working at a Volvo Car UK dealer group in 2018-2020, I had the opportunity to create a PR project off the back of Volvo Car UK's 'Unseen Ocean' initiative, which involved bringing awareness to children about the importance of recycling plastic and the harm it causes to the ocean. Beyond the campaign developed by Volvo, I decided to make extra efforts to partner the Volvo brand with this cause by making the Volvo Birmingham dealership I worked for a 'Refill' station where passers-by could refill their reusable water bottles as well as organising a visit to a local primary school to talk about the subject and host interactive activities to engage the pupils.

Skip forward to 2022, and my involvement with plastic pollution tackling and the 'Refill' brand continues with a small campaign I shot for Ocean Bottle in Iceland...

Exploring Iceland in a Jeep Wrangler

Being an Automotive Photographer who loves adventure, this trip was perfect. I teamed up with Zero Car to address the ever-changing social media algorithm’s thirst for short video content and meaningful imagery capturing the amazing places a 4x4 vehicle can take you in Iceland. I took a small team with me that comprised my ‘partner in crime’ and close friend Jake Osborne as the videographer, as well as an assistant and a model to help deliver the list of content we needed from the week.

Our adventure started as soon as we landed in Keflavik; we collected our blue Jeep Wrangler Rubicon and headed to Rekjavik for some rest before our alarms went off for us to get up and head for the south coast.

Producer / Photographer / Actor: Oscar Lumley

Videographer / DOP / Actor: Jake Osborne

Editor: Joel Foster-Finn

Client: Zero Car Iceland

Indian Scout Bobber

K-Tech Suspension engineers high-performance suspension systems for motorcycles of all disciplines. This project aimed to capture the brand within a retro custom motorcycle scene. For this shoot, I decided to take a small team down to Digbeth in Birmingham; an edgy part of the city known for its growing creative scene, graffiti-covered walls and cobbled streets, the perfect location to demonstrate the sophisticated suspension systems and sleek looks of their products.

Photography and videography shot for K-Tech Suspension

Model: Sophie McGinn

Assistant/Videographer: Jake Osborne



Photographing the Formula E - London 2022 ePrix

In July 2022, I had the opportunity to photograph the Formula E 2022 London ePrix for Spacesuit Media Ltd, commissioned by FIA Formula E. My mission was to capture the energy of the event, including unique events such as the 'Electric Hot Laps' and VIP clubs like the 'Boss Emotion Club,' as well as the race weekend’s overall atmosphere.

As a professional motorsport photographer, this was one of the most challenging assignments I've ever taken on. The tight timeframes and complex logistics required careful planning and coordination, not to mention the post-production work. I almost had to be in 6 places at once to fulfil the brief, however, I'm proud of the result: a collection of images that showcase the excitement and unique character of the Formula E 2022 London ePrix that I’m proud to share. If you’re a motorsport media agency looking for high-quality imagery to showcase a team or event, feel free to contact me to discuss working together. Click here to get in touch.

Prestige Auto Group - VOODOO Custom Vehicles

Prestige Auto Group is a company I have been a freelance automotive photographer for some time now. Their customised pickup trucks (Voodoo) attract a demographic who appreciate bespoke designs that turn heads in urban settings but are also utilitarian and functional. As a photographer I had to capture images that clearly show how unique the vehicles are, focusing on particular products as well as demonstrating them in real-life scenarios.

Here is a selection of images I took at their HQ in Telford, UK demonstrating the customised vehicles in the showroom. These images were shot and edited to reflect the brand tone; clean, premium and unique.